Brand Refresh for Sutherland Shire
Client: Sutherland Shire Council
The process included in-depth research, insight and analysis, the development of a unified brand strategy and architecture. We worked with council and a broad range of stakeholders to simplify the brand, colour palette and typography to produce very comprehensive brand guidelines and the roll out of the new brand. The guidelines have provided a consistent look for all council material from digital, print, signage and internally produced material and included the development of a grid system that enables all material to look consistent, and a 'Style Guide Essentials' mini guide.