How it was: Fashion Forecasting

Posted by on Jul 2, 2012 in Blog, How it was

Prior to starting Coyne & Co. Design, Kate worked in London for a fashion forecasting and reporting firm. The experience of seeing how colours were chosen for the season four years in advance, to enable fabrics to be designed and printed, was fascinating. An illustrator or photographer would attend all the major fashion shows and report style. These were then developed into reports for our clients.

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